One of the main techniques to increase traffic on a blog or website is to produce more and more evergreen content. It is true that a lot of bloggers and web developers have started to focus on viral content or news posts. This is good when you want more traffic in less time. However, this has it’s own flaws too such as intense competition, difficulty in being different than others, no specialization, nothing unique, and most of all, short term effect.
If you want a long term organic growth in your audience, you should try to build it by using more evergreen content on your website. Quality evergreen content is becoming critical to marketing businesses on the web.
Understanding Evergreen Content
What exactly is Evergreen Content? Just like a tree that stays leafy all year round, an evergreen content is useful for anytime and does not get obsolete or outdated after sometime. For example, the elections of 2015 can be an outdated topic after certain time but the leadership theories can be a topic that can always be used/consulted when required. Evergreen content brings traffic slowly but for long term whereas the simple content brings high traffic for short term.
Here is how you can benefit from Evergreen Content.
1. Don’t get too specific
When preparing any content, keep in mind that you must not stay very specific. Try bringing it more to a general term which is likely to be searched by more number of people. Being specific will only bring specific audience to your website.
2. Publish more
Just like news websites post more and more content on regular basis, you should also post your Evergreen content on regular basis. Stay consistent even if it does not bring any return initially. Eventually, it will be beneficial.
3. Use keywords in Content
When writing an article, focus on keywords and use them the right way. If you use the keywords properly, traffic would automatically be directed to your website and that can help you build some engagement. A list of keywords can always be found through the search engines. You can also get some SEO (Search engine optimization) plugins which could help you find and use keywords in a much effective manner.
4. Go Side by Side
One of the best tips here is to go side by side. Publish Evergreen content along with the regular content also. You can always adjust the ratios accordingly as to which type of content should be more and which one should be fewer. By using both types of contents, you are basically targeting a diverse audience. Keep in mind that this tip requires excessive work and intense struggle in the start.
Many people consider building traction with Evergreen Content as a difficult thing but in reality, all you need to do is to follow some simple tips. Once you start with an effective Evergreen Content blog or website, you can expect the traffic numbers to go high in a matter of few months or even days. Best of luck!